Tuesday, June 16, 2015
Cue trumpet fanfare, confetti, release of several white birds, some of which naturally poop on the assembled crowd, chorus line, terrible metal band no one actually invited, streakers, and riot police.
Now that everything is all official-like, I can finally show you what I've been up to. While the first few months of this year were taken up by getting ready for, having, and recovering from colon surgery, since then I've been plotting a new direction for my business life. Sales from my first book, Quilting Isn't Funny, were great, and what I loved most about that experience was that I was able to do it entirely on my own. I work best and am happiest when I work independently, and I am very, very fortunate to be in a position where I can do that.
I've worked with graphic design in some capacity since 2001—I've designed ad campaigns for local businesses, company logos, buttons, and t-shirts. I was even the art director for a quilting magazine. But almost all of those things were done as work-for-hire, or were licensed or manufactured through another party. I've worked as a writer and editor in periodicals since 2004, but almost always as the assistant or associate editor. And the content in my book, even though I produced the book itself on my own, was written under contract to others. Last year, I severed my last ties with a long-time employer in the quilting industry because I knew it was time to strike out on my own.
The almost constant illness of the last half of 2014 slowed me down a lot, but the gears still turned, and I knew I wanted to be able to start selling my own products from my own online storefront, as well as to produce more things and write more books. With the encouragement of my dear friend Sam Hunter, I also started working up some of my own original quilt designs into patterns, and I have been plotting to make my own embroidery designs for quite some time now.
I decided to start an entirely new company and brand, Clever Notions. The name originally came for one of my humor columns and was the name of a fictional quilt store that held an annual quilt design competition. I realized that it was perfect for my business, since it not only has sewing connotations, but really can cover almost anything, and therefore doesn't limit me in case I want to branch out beyond the quilting world in the future.
So, why didn't I stick with the name I've been using since I started this whole blogging and sewing thing back in 2008, The Bitchy Stitcher? I chose that name back then as a joke: when I decided to learn to quilt and to blog about it, I assumed that someone would have taken that name already as it seemed so obvious. But no! Not a soul, and I saw that this was because every blog back then was all cherries and lollipops and sweetness and well-lit photographs. I knew any blog I was gonna write was going to have ample cursing, frequent references to bodily functions, and poorly lit pictures of badly made beginner quilts. The Bitchy Stitcher was perfect, and, I assumed, would pretty much guarantee that no one would ever read me and I could maintain blessed anonymity forever.
And you see how well that worked out. :-)
In truth, the name The Bitchy Stitcher has been as much of an obstacle as it has been a good brand (and, god, I hate that word). Advertisers that you see on every blog everywhere won't advertise here. Facebook limits my reach because the name is "offensive." And despite the fact that I wish the world would pull the big stick out of its collective butt, I do understand that many people find the name objectionable. And while I could market my work to only you guys, in reality I need be able to market the stuff that has the possibility of wider appeal (such as quilt patterns) to a larger audience. It would suck if I started printing quilt patterns, and no one would carry them because of the word "Bitchy" on the cover.
But The Bitchy Stitcher is not dead! Oh, hell no. This blog will continue, and I'd really like to see it go back to what it used to be: a place where I can have fun, and talk about whatever I feel like, whether it's quilting related or not. This is where I can come to just be my normal snarky, sarcastic, pathologically introverted self. The Bitchy Stitcher is just me—not a brand. It doesn't work as a brand, and maybe it shouldn't. I've resisted the entire concept of "branding" throughout my career, but maybe that's because I didn't start out intending to become a brand. Or have one. However you're supposed to say it.
On Thursday, I'm going to show you my first two quilt patterns, which will be ready for sale (as PDFs) in my new Big Cartel store (link to come then as well). I'm working on a third pattern now, and there are other items in the works which will roll out as they become ready. If you'd like, you can subscribe to the new Facebook page which will also have all the announcements that pertain to my new venture.
And, as always, thank you all for joining me on this journey.